Integration with IP telephony

We connect telephony to the site and CRM so that all customer calls are recorded, recorded and automatically stored in the system. We configure call routing, call tracking (call source tracking), call analytics and notifications for managers. Such integration helps to control the quality of service, not lose a single contact and see the full history of communication with the client in one place.

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How we integrate IP telephony

We connect telephony to your website, CRM, and analytics so that all customer calls are stored in one place — with records, history, source, and processing status. The integration allows you to track advertising effectiveness, monitor the quality of managers' work, and never lose a single contact.

Platform selection and process analysis

We determine business needs: number of managers, call types,
processing scenarios and current CRM systems. We select the optimal IP telephony:
Binotel, OneVOIPlanet, Ringostat, Zadarma, Zendesk, DIDWW or another.

We design a call scheme: routing, extensions, queues, voice menus.

Integration of telephony with the website and CRM

We connect telephony via official APIs or widgets.
All calls are automatically saved in CRM with a recording of the conversation, client identification,
source of the request and status.

We configure notifications for managers about missed calls and automatic creation of tasks in CRM.

Call tracking and call analytics

We set up dynamic call tracking to determine the source of each call
(Google Ads, social networks, organic traffic, email, etc.).

We integrate data with analytics (Google Analytics, GA4, CRM reports)
so you can see the full chain from click to call and sale.

Routing and quality control

We develop call distribution logic: queues, priorities, managers’ work schedules, IVR menus, answering machines and redirections.

We record all conversations to monitor the quality of service and train employees on real examples.

Reporting and integration support

We connect reports: number of calls, missed calls, average duration, conversions to sales.
We create dashboards in CRM or Google Data Studio.

We provide technical support and integration updates, add new managers and configure additional scenarios when scaling the business.

Our clients

Since 2010, we have delivered over 1,200 websites and digital solutions for businesses in Ukraine, Europe, the US and Canada.

Cost of integration with IP telephony

We configure API connections, queues, IVR menus, messages to managers, and also connect analytics (GA4, Data Studio, CRM reports). As a result, you get a single system where each call is displayed in CRM with history, record, and source of the call.
from $
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Frequently Asked Questions

We’ve gathered answers to the most common questions from our clients — from timelines and pricing to development specifics for different business niches.

01
What is the cost of integrating a website with IP telephony?

Basic integration of IP telephony with a website or CRM — from $400. Includes API connection, automatic saving of calls and records, creation of contacts in CRM, and notifications about missed calls.

Advanced integration — from $700: call routing, call tracking, call analytics, dashboards, integration with analytical systems (Google Analytics, GA4, Data Studio), as well as quality of service control.

02
What IP telephony services do you work with?

We support all popular platforms: Binotel, OneVOIPlanet, Ringostat, Zadarma, Zendesk, DIDWW, etc.

Integration is possible both through official APIs and through ready-made modules for CMS or CRM (KeyCRM, AmoCRM, HubSpot).

03
Are conversation records stored in CRM?

Yes. All incoming and outgoing calls are automatically added to the customer card with a link to the order or lead.

Recorded conversations can be listened to directly from the CRM or downloaded to analyze the quality of communication.

04
What is call tracking and why is it needed?

Call tracking is a system for tracking call sources. It helps you understand which ad or page a customer came from and measure the effectiveness of channels.

We set up dynamic number replacement, call analytics, and call conversion reports.

05
How long does IP telephony integration take?

Basic connection takes 2–4 business days. If you need full integration with CRM, analytics, IVR menu or call tracking, it takes up to 7–10 days.

We test the system before launch to eliminate missed calls and technical failures.

06
Is it possible to integrate telephony with Google Analytics?

Yes, we configure the transfer of data from telephony to Google Analytics, GA4, Data Studio
or CRM analytics to track call conversions and advertising effectiveness.

This allows you to see the full customer journey — from click to call and sale.

Reviews

Typically, our feedback goes like this:

Since 2010 we have received a lot of feedback from our clients.
There are so many of them that we need to make a separate website for them :)
That's why we publish only 26 of them.

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    Tech stack

    We create digital solutions of varying complexity – from websites and platforms to custom modules, integrations, and AI functionality – using a modern technology stack tailored to the client's needs.

    WordPress
    Shopify
    Opencart
    React.js
    Next.js
    TypeScript
    HTML
    CSS
    PHP
    Node.js
    Laravel
    Java
    .NET
    GraphQL
    mySQL
    Open AI
    Apache
    Nginx

    We appreciate cooperation

    Clients return to us with new projects and advise others - this is the best confirmation of the quality of our work.

    We don’t just build websites and custom solutions for our clients — we also develop our own products. This is the focus of our R&D division – Same Te Labs

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