ASO promotion (App Store Optimization) – comprehensive improvement of application visibility and conversion in the App Store and Google Play

ASO is mobile app optimization that increases your app’s visibility in App Store and Google Play search, increases organic installs, and improves page conversions. We analyze competitors, keywords, rankings, reviews, graphics, and user behavior to elevate your product in search results and drive more quality downloads.

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Choose a convenient time for an online meeting — we’ll be happy to discuss your project and start our collaboration.

How we do ASO promotion

We work with data, test hypotheses, measure the effect and adjust the strategy. ASO is not a one-time action, but a process: keywords, app page optimization, creatives, ranking, analytics, localization, A/B tests. We help apps get more installs and sales.

Application and market analysis

We assess the niche and competitors, determine the structure of search demand, analyze the application’s position, brand associations, category strength and user behavior.

We record the output metrics: impressions, page views, installs, conversion rate.

Keyword strategy and semantics

We conduct deep semantic research based on search frequency, keyword complexity, relevance, traffic volume, and competition level.

We select keywords for the title, subtitle, description, and keywords fields in iOS.

App page optimization

We edit content and metadata: title, description, subtitle, keywords, categories, targeting, localizations.

We improve screenshots, video, icon and messaging – so that the page sells better.

A/B testing

A/B testing

Analytics and scaling

We track position dynamics, traffic redistribution, user behavior, and current trends in the category.

We regularly update keywords, creatives, descriptions, and market strategy for stable growth.

Our clients

Since 2010, we have delivered over 1,200 websites and digital solutions for businesses in Ukraine, Europe, the US and Canada.

Cost of ASO promotion

The cost depends on the scope of work: semantics, metadata, graphics, A/B tests, localization, analytics. There are one-time packages and long-term maintenance for stable growth.
from $
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Frequently Asked Questions

We’ve gathered answers to the most common questions from our clients — from timelines and pricing to development specifics for different business niches.

01
How much does ASO promotion cost?

Start – from $600: basic metadata optimization + keywords.

Pro – from $1500: full ASO + graphics + A/B tests + analytics.

Advanced – from $2500: scaling + localization + product analytics.

02
How long does it take to see results?

The first changes in positions and conversions are usually visible within 2–6 weeks after metadata updates and traffic starts.

03
Do you work with the App Store and Google Play?

Yes. With both markets, separately or in a complex.

04
Is it possible to promote an application without advertising?

ASO works organically – you can increase installs without or in parallel with advertising budgets.

05
Do you need access to internal application statistics?

Yes. We analyze App Store Connect / Google Play Console metrics to track progress and scale impact.

Reviews

Typically, our feedback goes like this:

Since 2010 we have received a lot of feedback from our clients.
There are so many of them that we need to make a separate website for them :)
That's why we publish only 26 of them.

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    eCommerce
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    Corporate website
    cms WordPress

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    cms WordPress

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    cms WordPress

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    cms OpenCart

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    cms WordPress

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    Landing Page
    cms WordPress

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    Приємно, що менеджери завжди відповідають на будь які питання, які виникають, не просять доплати за кожну додаткову дію. Наприклад, один із сайтів довелося заново заливати на інший хостинг, доплати за це не попросили. Задоволений співпрацею.

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    Tech stack

    We create digital solutions of varying complexity – from websites and platforms to custom modules, integrations, and AI functionality – using a modern technology stack tailored to the client's needs.

    WordPress
    Shopify
    Opencart
    React.js
    Next.js
    TypeScript
    HTML
    CSS
    PHP
    Node.js
    Laravel
    Java
    .NET
    GraphQL
    mySQL
    Open AI
    Apache
    Nginx

    We appreciate cooperation

    Clients return to us with new projects and advise others - this is the best confirmation of the quality of our work.

    We don’t just build websites and custom solutions for our clients — we also develop our own products. This is the focus of our R&D division – Same Te Labs

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