Branding and rebranding

We create brands with character and meaning — from positioning and name to visual language and communications. We analyze the niche, values, and target audience to form a recognizable image that inspires trust. We rebrand for companies that are updating, maintaining recognition and adding modernity.

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How we create branding and rebrand

We work at the intersection of strategy, design, and visual perception. Our approach helps shape a holistic brand image that stands out from the competition, resonates with the audience, and conveys the company’s values ​​through every element — from the logo to the tone of communications.

Brand research and strategy

We start with analytics: company values, market, competitors, positioning and audience.
We form the basis of the brand – its mission, tone of voice and main idea of ​​communication.

The result is a strategic base on which the visual and verbal identity is based.

Naming and identity creation

We develop the name, slogan and key messages of the brand.
At the same time, we create visual elements – logo, color palette, typography, graphics.

Identity reflects the essence of the brand, works at any scale and remains recognizable.

Creating a brand book and guidelines

We create a document that describes the rules for using the logo, colors, fonts, graphics, and tone of voice.
This ensures consistency of communications across any channel.

A brand book can be basic or advanced, depending on the company’s needs.

Rebranding and updating the existing style

We update existing brands: we modernize the logo, palette, fonts and graphics,
while maintaining recognition and strengthening positioning.

We analyze which elements should be kept and which need redesign or simplification.

Implementation and implementation

After approval, we transfer all files and recommendations for implementation.
We help apply the new style in digital, printing, advertising and products.

If necessary, we support the launch of the updated brand at the communications and promotion stage.

Our clients

Since 2010, we have delivered over 1,200 websites and digital solutions for businesses in Ukraine, Europe, the US and Canada.

Cost of branding and rebranding

The price depends on the scale of the brand and the depth of development. We create a full-cycle brand - from positioning and strategy to identity, brand book and implementation of a new style in all communication channels. The basic package includes analysis and strategy, logo, color system, fonts, graphic elements and a short guide to use. The full package also includes naming, brand book, tone of voice and consulting support during launch.
from $
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Frequently Asked Questions

We’ve gathered answers to the most common questions from our clients — from timelines and pricing to development specifics for different business niches.

01
How much does branding or rebranding cost?

Basic branding (logo, colors, fonts, guidelines) costs from $1200.
A full package with strategy, naming, and brand book — from $2000.

The final cost depends on the scale of the brand, the number of media, and the depth of development.

02
How long does it take to create a brand?

On average, a full branding takes 4–6 weeks, and a rebranding takes 2–4 weeks.

The stages include analytics, concept, visualization, coordination, and brand book preparation. We can adapt the work to your deadlines.

03
What is the difference between branding and a logo?

A logo is just one element of identity. Branding encompasses strategy, visual system, tone of voice, colors, fonts, graphics, and communication principles.

It is a holistic image of a company that inspires recognition and trust at all levels.

04
Can I order just a logo or palette update?

Yes. We do partial rebranding — updating the logo, fonts, color scheme, or graphics without changing the overall identity.

This format is suitable for companies that need to refresh their image and remain recognizable.

05
What is included in a brand book?

The brand book contains rules for using the logo, colors, fonts, graphic elements, tone of voice, and examples of using the identity on different media.

It can also include templates for posts, business cards, banners, and presentations for unified brand communication.

Reviews

Typically, our feedback goes like this:

Since 2010 we have received a lot of feedback from our clients.
There are so many of them that we need to make a separate website for them :)
That's why we publish only 26 of them.

    The site was made in full accordance with the technical specifications, I rate the work as excellent, I am satisfied with the cooperation. The entire site was made turnkey, as discussed, the deadlines were met, the improvements were made quickly, always in touch. I recommend it to everyone.

    eCommerce
    cms WordPress

    I am very happy to work with the team! Everything is on time, and most importantly, with high quality. During the work, there were many edits and changes on our part, but the studio's specialists accepted it with understanding and did everything to ensure that we were satisfied! Personally, I am going to work with them in the future.

    Corporate website
    cms WordPress

    I am very satisfied with the cooperation with the web studio. The work was done very qualitatively and promptly. They took into account everything that was needed. They promptly set up the forms for my landing page. The designer has a perfect sense of taste, he understands how to make it beautiful and stylish.

    Landing Page
    Html

    Thank you very much for doing everything according to my technical specifications, and this is taking into account the fact that I changed it during the implementation process! And I simply advise customers to try working with this web studio, and you will not want to look for others!

    eCommerce
    Shopify

    Excellent cooperation! Thank you! It is extremely rare to find professionals who combine all the most important qualities: high responsibility, a subtle sense of style, meeting deadlines, constant and prompt feedback. I recommend cooperation!

    Corporate website
    cms WordPress

    We were pleasantly surprised by the approach to work, each site was approached individually, not in a template way. All sites are made with high quality and individual design, it is clear that the person treats his work with soul.

    eCommerce
    cms OpenCart

    I rate the work 10 out of 10. No unnecessary questions, the execution was very prompt and fast. Corrections were made without any questions, very clearly and quickly. They did not charge extra for a small adjustment during the work process. Thank you for your cooperation!

    Corporate website
    cms WordPress

    The work was done perfectly and on time, taking into account all wishes and corrections. I highly recommend it as a professional and responsible web studio.

    Corporate website
    cms WordPress

    We cooperate on an ongoing basis. The result exceeded expectations! The site was made at the highest level. The contractor is a professional in his field. He understands the task from the word go and offers the best solutions. I definitely recommend it.

    eCommerce
    Shopify

    We worked with the team on the project. The online store turned out great. Everything was done clearly and on time. Constantly in touch. All edits to the site were done. Everything was clearly according to the technical specifications. I recommend cooperation.

    eCommerce
    cms WordPress

    I am delighted! Competent work and attitude towards it. Real masters. I recommend to everyone and will cooperate myself. Pros: quality of work, communication, deadlines, attitude towards the customer. No cons were found.

    Corporate website
    cms WordPress

    SAME TE specialists are excellent layout designers and programmers. Neat sites, understanding of customer problems. Everything is done promptly, efficiently and always in touch. Thank you for your work!

    eCommerce
    cms OpenCart

    Of all the people I have worked with, these are the best specialists. The work was done on time, everything was taken into account, and corrections were always made promptly. We advise everyone to work with them! We look forward to further cooperation!

    eCommerce
    cms WordPress

    The contractor surprised me with the speed of his work. The order was completed twice as fast as the initially stated maximum deadline. Thank you for your cooperation! I recommend it.

    Corporate website
    cms WordPress

    Thank you for the work done, individual approach and involvement. SAME TE studio specialists promptly answer questions and make corrections. I definitely recommend SAME TE studio for creating a turnkey website.

    eCommerce
    cms WordPress

    Very satisfied with the cooperation. Everything went smoothly. The work was done qualitatively and on time. The manager is always in touch, promptly answers and reacts to corrections. I will continue the cooperation in the near future.

    eCommerce
    Shopify

    I am satisfied with the work. SAME TE specialists did the work quickly and accurately! They made all our adjustments that were not specified in the technical specifications within a week without any problems! I recommend them!

    Portfolio website
    cms WordPress

    Everything is clear on deadlines, clarifications and questions are resolved clearly and quickly. I am 100% satisfied with the cooperation. I am also very satisfied with the result. I will recommend the studio to my partners.

    Landing Page
    cms WordPress

    I cannot but note the excellent quality and speed of work. Everything was done exactly on time, qualitatively, strictly according to the technical specifications, with a beautiful design. I am sure that it would be difficult to do better. I recommend it for work!

    Corporate website
    cms WordPress

    I am completely satisfied with the cooperation! The first proposed design option was completely satisfactory. Without unnecessary words and emotions, clearly and everything was done very quickly - faster than I gave the materials)) I recommend.

    Corporate website
    cms WordPress

    The SAME TE team completed the technical specifications very quickly, listened to all subsequent edits, and fixed any small things very quickly. As a result, I got a website that looks many times more expensive than I paid for it, and I am more than satisfied with the work!!

    Landing Page
    cms WordPress

    It was a pleasure to work with you. Excellent specialists. Excellently designed website. Modern and exclusive web design of the site. Optimized engine. Our highest recommendations. Thank you very much for the work done.

    Corporate website
    cms WordPress

    I ordered a SAME TE Landing page from specialists. They did everything beautifully and qualitatively. They installed it on hosting and configured it. They also made a free mobile version of the site. I will continue to recommend it to friends and acquaintances!

    Landing Page
    cms WordPress

    I ordered a business card website for a construction company. I was very pleasantly surprised, the website was made quickly and efficiently, I am very satisfied with the work, they were always in touch, I recommend it to everyone!

    Corporate website
    cms WordPress

    Приємно, що менеджери завжди відповідають на будь які питання, які виникають, не просять доплати за кожну додаткову дію. Наприклад, один із сайтів довелося заново заливати на інший хостинг, доплати за це не попросили. Задоволений співпрацею.

    eCommerce
    cms WordPress

    I am very grateful to the SAME TE team for their efficiency, creativity in their approach, flexibility, and attention to the specifics of the topic! I will strongly recommend cooperation with the studio to my acquaintances and friends.

    eCommerce
    Shopify

    Tech stack

    We create digital solutions of varying complexity – from websites and platforms to custom modules, integrations, and AI functionality – using a modern technology stack tailored to the client's needs.

    WordPress
    Shopify
    Opencart
    React.js
    Next.js
    TypeScript
    HTML
    CSS
    PHP
    Node.js
    Laravel
    Java
    .NET
    GraphQL
    mySQL
    Open AI
    Apache
    Nginx

    We appreciate cooperation

    Clients return to us with new projects and advise others - this is the best confirmation of the quality of our work.

    We don’t just build websites and custom solutions for our clients — we also develop our own products. This is the focus of our R&D division – Same Te Labs

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