We study the brand, niche, audience and competitors. We define positioning, values and tone of voice so that the identity reinforces the strategy.
We form requirements for the system: character, level of contrast, variability and usage scenarios.
We create a system of visual elements that makes the brand cohesive and recognizable. We work on colors, fonts, graphic patterns, media, and usage rules to ensure a unified style across digital, print, and advertising. Identity becomes the foundation for consistent brand communication across all media.
Choose a convenient time for an online meeting — we’ll be happy to discuss your project and start our collaboration.
How we create identity
We start with strategy and audit, forming a visual system with clear rules of application. The identity remains consistent across all media — from the website and social media to print and advertising.
Audit and strategic framework
Visual system: colors, typography, graphics
We select a color palette (main/accent) and a font system. We develop graphic patterns, icons and modular grids.
The system scales and remains recognizable in different formats and environments.
Logo and its variations
We create the main logo, horizontal/vertical versions, a sign, monochrome versions, minimum sizes and protection zones.
We prepare files for screen and print (SVG, PDF, PNG), as well as compatibility rules with backgrounds and photos.
Application on media: digital and offline
We show the identity in action: social networks, presentations, website, merch, printing, outdoor advertising.
We prepare reference layouts and templates for quick scaling in the client’s team.
Guidelines and transfer of materials
We describe the rules for using the system in the guideline/brand book: color schemes, typography, modules, layout examples, do/don’ts.
We provide an organized archive and style libraries (Adobe), and upon request, we conduct a short team onboarding.
Our clients
Since 2010, we have delivered over 1,200 websites and digital solutions for businesses in Ukraine, Europe, the US and Canada.
The cost of identity
The cost depends on the composition of the system (logo and variations, color palette, typography, patterns, icons), the number of media and the depth of the guidelines. We form the identity as a holistic system for digital and offline channels, prepare organized libraries in Adobe and templates for the team. The basic package includes the logo (protection zones, minimum sizes), colors, fonts and a short guide. The advanced package includes graphic patterns, icon set, application mockups and detailed guidelines with do/don’t examples.
Frequently Asked Questions
We’ve gathered answers to the most common questions from our clients — from timelines and pricing to development specifics for different business niches.
01
How much does an identity cost?
Basic package (logo, colors, fonts, short guide) — from $900. Extended with patterns, icon set, application examples and detailed guidelines — from $1400.
The final price depends on the number of media and the depth of the system development.
02
How long does it take to develop an identity?
On average 2–4 weeks depending on the volume. Stages: audit and requirements → concepts → system of elements → guidelines → transfer.
Acceleration is possible by prior agreement (depending on complexity and availability of materials).
03
What is included in the final materials and file formats?
We provide the logo (main/variations), palette, typography, patterns/icons (by package), examples of use and guide/brand book.
Formats: SVG, PDF, PNG for media; style libraries and components in Adobe for further use by the team.
04
How many edits are included in the price?
Standard — 2 rounds of revisions at the concept stage and 1 round after the system is built. Additional iterations are possible upon agreement.
The goal is to maintain pace and quality in order to quickly move to guidelines and implementation.
05
What is the difference between a guideline and a brand book?
Guideline — short rules of use (logo, colors, fonts, basic examples). Brandbook — an extended document with in-depth rules, do/don’t examples, a module system, media usage mockups, and recommendations for the team.
We choose the format depending on the scale of the brand and tasks.
Typically, our feedback goes like this:
Since 2010 we have received a lot of feedback from our clients.
There are so many of them that we need to make a separate website for them :)
That's why we publish only 26 of them.
Tech stack
We create digital solutions of varying complexity – from websites and platforms to custom modules, integrations, and AI functionality – using a modern technology stack tailored to the client's needs.
Services
Since 2010, we have implemented over 1,200 websites and digital solutions for businesses from Ukraine, Europe, the USA, and Canada.
Website development
Design and branding
IT solutions and automation
Support, promotion and SEO
We appreciate cooperation
Clients return to us with new projects and advise others - this is the best confirmation of the quality of our work.
We don’t just build websites and custom solutions for our clients — we also develop our own products. This is the focus of our R&D division – Same Te Labs