Google Analytics GTM/GA4 Settings

We install and configure Google Tag Manager and Google Analytics 4 for full control over your data. We track events, conversions, eCommerce actions, clicks, scrolling, and forms. We generate reports that help you understand user behavior, evaluate advertising effectiveness, and make decisions based on analytics, not guesswork.

Discuss your project

Meet on Google Meet

Choose a convenient time for an online meeting — we’ll be happy to discuss your project and start our collaboration.

How we set up analytics

We build a system for tracking user actions and sales: GA4 records events, GTM manages tags without editing the code, and you get clear numbers - orders, leads, conversions, revenue. This is the basis for correct advertising and real marketing decisions.

Audit and technical inspection

We check what is already connected: GA4, GTM, advertising pixels, server scripts, duplicate events.
We detect out-of-sync situations — for example, when a sale is in the CMS, but is not counted as a conversion in analytics.

GA4 settings and event structures

Create or configure a GA4 account.
Generate events that are important for your business: click on a CTA, submit a form, add to cart, purchase, successful payment, scroll to a specific block, etc.

Google Tag Manager: tags, triggers, variables

We configure GTM so that all events are sent to GA4, Google Ads, Meta Ads, without manual code editing on each page.
We create a dataLayer or modify an existing one to transfer price, currency, product ID, order status.

E-commerce events and conversion tracking

We connect enhanced eCommerce / purchase events (product view, add to cart, checkout, purchase).
This allows you to see the real sales funnel, tipping points and ROAS across advertising channels.

Reports and access for the team

We prepare clear dashboards: leads, sales, conversions, average check, the most effective traffic sources.
We configure access for marketing, sales and the business owner separately so that everyone sees only what they need.

Our clients

Since 2010, we have delivered over 1,200 websites and digital solutions for businesses in Ukraine, Europe, the US and Canada.

Analytics setup cost

The final cost depends on the CMS/platform (WordPress, Shopify, OpenCart, custom), funnel complexity, and reporting requirements.
from $
Discuss the project:

Frequently Asked Questions

We’ve gathered answers to the most common questions from our clients — from timelines and pricing to development specifics for different business niches.

01
How much does it cost to set up analytics?

Start — from $800: correct connection of GA4 and GTM, basic events (click, form, call), sending data to advertising cabinets, basic check for duplications.

Pro — from $1500: e-commerce events (product view, add to cart, checkout, purchase), order value, currency, data transfer to Google Ads / Meta Ads, sales funnel, goals and conversions.

Advanced — from $2500: custom dataLayer, lead quality tracking, multi-domain analytics, integration with CRM, automatic reports for management.

The price depends on the CMS, complexity of the funnel and the level of integration with CRM / advertising cabinets.

02
Why do I need GA4 if I already have analytics code installed?

Just pasting the code is not enough. Without structured events, GA4 doesn’t know what to consider a valuable action: a request, a purchase, or a click on WhatsApp.
We configure business events and build funnels, not just “page views.”

03
Are you setting up e-commerce tracking for your cart and orders?

Yes. We track add to cart, checkout start, successful payment, order amount, currency, and products.
This allows you to see revenue across each advertising channel and track where users are dropping out of the funnel.

04
Can you transfer data to Google Ads / Meta Ads for ad optimization?

Yes. We set up conversions so that advertising systems see not just “traffic”, but specific sales or applications with value.
This makes it possible to optimize campaigns by the real cost of the lead or by ROAS, and not by chance.

05
Will my team understand these reports without an analyst?

Yes. We prepare dashboards in a clear format: how many applications have come in, at what price, from which channel, what is the revenue.
We can make a separate dashboard for the owner (money) and for the marketer (advertising channels).

Reviews

Typically, our feedback goes like this:

Since 2010 we have received a lot of feedback from our clients.
There are so many of them that we need to make a separate website for them :)
That's why we publish only 26 of them.

    The site was made in full accordance with the technical specifications, I rate the work as excellent, I am satisfied with the cooperation. The entire site was made turnkey, as discussed, the deadlines were met, the improvements were made quickly, always in touch. I recommend it to everyone.

    eCommerce
    cms WordPress

    I am very happy to work with the team! Everything is on time, and most importantly, with high quality. During the work, there were many edits and changes on our part, but the studio's specialists accepted it with understanding and did everything to ensure that we were satisfied! Personally, I am going to work with them in the future.

    Corporate website
    cms WordPress

    I am very satisfied with the cooperation with the web studio. The work was done very qualitatively and promptly. They took into account everything that was needed. They promptly set up the forms for my landing page. The designer has a perfect sense of taste, he understands how to make it beautiful and stylish.

    Landing Page
    Html

    Thank you very much for doing everything according to my technical specifications, and this is taking into account the fact that I changed it during the implementation process! And I simply advise customers to try working with this web studio, and you will not want to look for others!

    eCommerce
    Shopify

    Excellent cooperation! Thank you! It is extremely rare to find professionals who combine all the most important qualities: high responsibility, a subtle sense of style, meeting deadlines, constant and prompt feedback. I recommend cooperation!

    Corporate website
    cms WordPress

    We were pleasantly surprised by the approach to work, each site was approached individually, not in a template way. All sites are made with high quality and individual design, it is clear that the person treats his work with soul.

    eCommerce
    cms OpenCart

    I rate the work 10 out of 10. No unnecessary questions, the execution was very prompt and fast. Corrections were made without any questions, very clearly and quickly. They did not charge extra for a small adjustment during the work process. Thank you for your cooperation!

    Corporate website
    cms WordPress

    The work was done perfectly and on time, taking into account all wishes and corrections. I highly recommend it as a professional and responsible web studio.

    Corporate website
    cms WordPress

    We cooperate on an ongoing basis. The result exceeded expectations! The site was made at the highest level. The contractor is a professional in his field. He understands the task from the word go and offers the best solutions. I definitely recommend it.

    eCommerce
    Shopify

    We worked with the team on the project. The online store turned out great. Everything was done clearly and on time. Constantly in touch. All edits to the site were done. Everything was clearly according to the technical specifications. I recommend cooperation.

    eCommerce
    cms WordPress

    I am delighted! Competent work and attitude towards it. Real masters. I recommend to everyone and will cooperate myself. Pros: quality of work, communication, deadlines, attitude towards the customer. No cons were found.

    Corporate website
    cms WordPress

    SAME TE specialists are excellent layout designers and programmers. Neat sites, understanding of customer problems. Everything is done promptly, efficiently and always in touch. Thank you for your work!

    eCommerce
    cms OpenCart

    Of all the people I have worked with, these are the best specialists. The work was done on time, everything was taken into account, and corrections were always made promptly. We advise everyone to work with them! We look forward to further cooperation!

    eCommerce
    cms WordPress

    The contractor surprised me with the speed of his work. The order was completed twice as fast as the initially stated maximum deadline. Thank you for your cooperation! I recommend it.

    Corporate website
    cms WordPress

    Thank you for the work done, individual approach and involvement. SAME TE studio specialists promptly answer questions and make corrections. I definitely recommend SAME TE studio for creating a turnkey website.

    eCommerce
    cms WordPress

    Very satisfied with the cooperation. Everything went smoothly. The work was done qualitatively and on time. The manager is always in touch, promptly answers and reacts to corrections. I will continue the cooperation in the near future.

    eCommerce
    Shopify

    I am satisfied with the work. SAME TE specialists did the work quickly and accurately! They made all our adjustments that were not specified in the technical specifications within a week without any problems! I recommend them!

    Portfolio website
    cms WordPress

    Everything is clear on deadlines, clarifications and questions are resolved clearly and quickly. I am 100% satisfied with the cooperation. I am also very satisfied with the result. I will recommend the studio to my partners.

    Landing Page
    cms WordPress

    I cannot but note the excellent quality and speed of work. Everything was done exactly on time, qualitatively, strictly according to the technical specifications, with a beautiful design. I am sure that it would be difficult to do better. I recommend it for work!

    Corporate website
    cms WordPress

    I am completely satisfied with the cooperation! The first proposed design option was completely satisfactory. Without unnecessary words and emotions, clearly and everything was done very quickly - faster than I gave the materials)) I recommend.

    Corporate website
    cms WordPress

    The SAME TE team completed the technical specifications very quickly, listened to all subsequent edits, and fixed any small things very quickly. As a result, I got a website that looks many times more expensive than I paid for it, and I am more than satisfied with the work!!

    Landing Page
    cms WordPress

    It was a pleasure to work with you. Excellent specialists. Excellently designed website. Modern and exclusive web design of the site. Optimized engine. Our highest recommendations. Thank you very much for the work done.

    Corporate website
    cms WordPress

    I ordered a SAME TE Landing page from specialists. They did everything beautifully and qualitatively. They installed it on hosting and configured it. They also made a free mobile version of the site. I will continue to recommend it to friends and acquaintances!

    Landing Page
    cms WordPress

    I ordered a business card website for a construction company. I was very pleasantly surprised, the website was made quickly and efficiently, I am very satisfied with the work, they were always in touch, I recommend it to everyone!

    Corporate website
    cms WordPress

    Приємно, що менеджери завжди відповідають на будь які питання, які виникають, не просять доплати за кожну додаткову дію. Наприклад, один із сайтів довелося заново заливати на інший хостинг, доплати за це не попросили. Задоволений співпрацею.

    eCommerce
    cms WordPress

    I am very grateful to the SAME TE team for their efficiency, creativity in their approach, flexibility, and attention to the specifics of the topic! I will strongly recommend cooperation with the studio to my acquaintances and friends.

    eCommerce
    Shopify

    Tech stack

    We create digital solutions of varying complexity – from websites and platforms to custom modules, integrations, and AI functionality – using a modern technology stack tailored to the client's needs.

    WordPress
    Shopify
    Opencart
    React.js
    Next.js
    TypeScript
    HTML
    CSS
    PHP
    Node.js
    Laravel
    Java
    .NET
    GraphQL
    mySQL
    Open AI
    Apache
    Nginx

    We appreciate cooperation

    Clients return to us with new projects and advise others - this is the best confirmation of the quality of our work.

    We don’t just build websites and custom solutions for our clients — we also develop our own products. This is the focus of our R&D division – Same Te Labs

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